Come up with a list of five radio stations in the Utah area (choose some FM and some AM stations - music and talk). Write a description of each station including format, advertising, and target audience. What makes each station successful?
KSRR-AM 1400 (Popular Favorites) - I looked up information about KSRR-AM 1400 online and looked at their playlist for the day. All the songs were songs that I didn't know, but they were popular songs by artists such as Britney Spears, The Rock Heroes, Coldplay, Jordin Sparks, Saving Abel, Ludacris and more.
I found a website that talked about their advertising, and found out that their target audience is listeners in Utah County. I couldn't find out a lot about them on the internet, but Wikipedia had some information. The station is licensed in Provo, and originates from Orem. The format is oldies, but has some talk shows as well. They also play a lot of the BYU Baseball games.
KODJ-FM 94.1 (Oldies) -This station is called "Utah's Fun Station." They are HD radio and they often go traveling to broadcast all over Salt Lake Valley. FORMAT: Every morning from 6:00am - 10:00am they have Harmon & The Breakfast Club. It looks they are a talk-radio style show, and they talk about all sorts of things from politics to BYU sports, to 94 things to do in Utah. Drew Thomas is on from 10:00-3:00pm, and then Rockin' Rob is on from 3:00-7:00pm. He plays SuperHits from the 60s, 70s, and 80s. Then, from 7:00pm-12:00am Morgan Decker keeps the party going with SuperHits from the 60s, 70s, and 80s. The station holds lots of contests and has a great website. ADVERTISING: The advertisers on the website include, Woodland Park Care Center, Lasik, Toyota, PRCA, Dodge, Little Caesers, and Home Storage Basics. They host a lot of concerts (Neil Diamond) and community events. Their website has a traffic update report and a weather update, they also have news, and even gas prices. There is even a KODJ TV station! I listened at 6:55ish in the evening and heard advertisements for Neil Diamond in concert, Chevy, a traffic update, and some oldies music. TARGET AUDIENCE: I think the target audience is anyone who loves oldies, but these people would probably be our parents and those who were teens during the 60s, 70s, and 80s. However, as we saw in class, a lot of our classmates love oldies, especially Rock n' Roll. The advertisements are targeted towards teens-adults. SUCCESS: I think what makes this station successful is their unity with the community. They are a "fun" station and they hold a lot of events to unite the community and to the community's station. Playing the songs people want to hear - exclusively Oldies - makes this station successful. The specific genre of songs they cover invite a specific audience and brings success and listeners to the station. The website even has podcasts you can download and listen to. I believe that KSL is owned by The Church of Jesus Christ of Latter-day Saints, but I'm not sure. When I tuned in to the Nightside Project they were discussing the importance of wearing a helmet while riding a motorcycle.
Some of the advertisers on the radio's website were Circuit City and Quest. I never heard any advertisements, so I'm not sure how KSL works as far as radio advertising.
FM 101.9 The End (Pop/Rock) - This station is based out of Salt Lake City and is a classic pop/rock station. It's target audience is listeners in Utah, especially teens and adults. It looks like there are three shows played throughout the day with lots of music. The advertisements on this station were geared towards adults, especially those who are perhaps married. The advertisers included Body Worlds 3, Salt Lake Homeowners, Green Tea, Rose Crest Housing Development, Les Schwab, Clinique, Maceys, and University Helicopters. It sounded like there may be a website called 101.9 VN, but I couldn't tell what they were saying. The station definitely was pop/rock and really hip stuff.
KBYU-FM 89.1/89.5 (Public/Classical) - This is BYU's very own radio station! Wahoo! It is listener supported radio and they rely on donations for funding. The listings for today included concerts by famous artists in concert halls all over the world. Then they had a interview program called Thinking Aloud. The show hosts scholars, students and guests. At around 6:00pm there is a section for kids where a woman talks about composers and music through stories. At 7:00pm there is a one-hour program on Exploring Music. Then at 8:00pm they play Thinking Aloud again. The station also plays all the BYU Devotionals. When I listened it should have been during their Exploring Music section. However, it was an odd piece with a man speaking or reciting and then an orchestra playing some music. I think the target audience is BYU students and community listeners who enjoy classical music. There is no advertising and I think the success of this station comes because it is hosted by BYU and supporters from all around the world I suppose.
KSL-AM 1160 (102.7 FM) (News and Information) - The format for this station is Utah's Morning News with Grant and Amanda, every morning from 5:00-9:00am. They give updates on news, weather and traffic. Then The Doug Wright Show, a local talk show, comes on from 9:00am-noon. Then, they broadcast The Sean Hannity Show from 1:00-4:00pm every day. And from 4:00-7:00pm, (for the commute home) is Utah's Afternoon News with Scott & Maria. They, like Grant and Amanda, cover news, weather and traffic. From 7:00-mid-night is The Nightside Project where they cover all sorts of different talk radios topics. On Friday mornings they have The KSL Movie Show, and on Saturdays they have the KSL Greenhouse Show. There is also The Matt Townsend Show which is a show about conflict resolution in relationships and marriage, The KSL Travel Show and a show about family history. As you can see, the format is basically news radio/talk radio. The target audience is largely adults, specifically those who commute to and from work in the mornings and evenings, and also mothers at home. The Doug Wright Show and the Sean Hannity show are broadcast during workday hours, and their target audience may be mothers at home and also people who listen to the radio at work.
The Station also features BYU sports, Music and the Spoken Word, Zions Bank, and Intermountain Healthcare.
I think this station is successful because it covers news in Utah Valley and Salt Lake. It is a popular news, weather, and traffic update for a lot of commuters. It aims to reach adults in the area, and it discusses important news and meets the need of it's listeners. I'm learning that some news stations are connected to radio stations. KSL, the news station, also owns this radio station. I believe that The Church of Jesus Christ of Latter-day Saints has an important position with this station, but I'm not sure if they own it or not.
I also spent some time on Pandora and was able to create my own radio station which was pretty sweet. :)
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