Another good example is a BBC commercial called, "News on Your Mobile." It goes through where people were when they heard the news of different events such as the assasination of JFK, Elvis' death, the falling of the Twin Towers, the Tsunami, etc. As the years go by, the scenes change and depict different places and different tv's giving the news. At the very end two poignant questions flash on the screen, "Where were you when you heard the news? Where will you be?" Then it shows a man in a jungle looking at his cell phone.
I think the ad is good because it shows real people in real situations. It goes through life and where we get the news and captures how we feel when we hear terrible or shocking news. It demonstrates the living rooms, the workplace, on vacation, at home during a party, and then the man in the jungle.
The sound clips on the ad let you hear some of the news broadcaster's voice with music playing in the background. I think it was a good clip because I could relate to it and it was interesting to watch the whole time. You can view the clip by clicking on this link: http://www.boardsmag.com/screeningroom/commercials/6875/
Good!
Bad Ads
The first bad example I found was a video clip from Adidas entitled, "Target Practice." I thought the ad was bad because my first reaction was, "Not funny." It just wasn't targeted to a wide audience, but rather to boys and men who laugh at crude things. It showed a soccer played (I think from England) kicking a soccer ball towards another team mate who was holding some kind of hoop. The soccer ball didn't go through the hoop, instead it hit the teammate in the groin and the man went to the ground in pain. There isn't any sound except wind in the background, and it is a rather short clip. When the teammate gets hit you he
ar him cry out in pain and then you hear the snickering of others on the field. The words that flash on the screen say, "Play with more power. Predator," and then it says "adidas tv," and gives a website to adidas football at the bottom. The whole ad was just lame and not very effective at all. That ad did not make me want to support adidas or buy anything from them.The movie was boring, the filming wasn't that great, and there was no music.
While some may find the clip very funny, it was more crude than funny. I think the reaction of most is simply, "not funny." Bad!
You can view the clip at the following link: http://www.boardsmag.com/screeningroom/commercials/6877/
The other bad example is the Nike example at the top of the page. I couldn't figure out how to move the picture down lower, so there it is at the top. I think that is it an example of a bad advertisement simply because it is also crude. It doesn't have anything to do with what Nike sells, it just has the Nike name and slogan. It is a bad advertisement because people will associate this image with Nike and it just has a bad connotation.
I've included some more bad examples I found on the internet.
http://blog.oregonlive.com/playbooksandprofits/2008/07/new_nike_courage_ads_celebrate.html.
This site shows a Nike courage clip for the Olympics. While the clip was very emotionally persuasive, I thought some of the pictures they used were just too weird, and the pictures flashed across the screen a little too fast.
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