Is advertising effective? Why? List some examples of where it did and did not influence one of your buying decision.
I believe that advertising is very effective. I think I decided to buy Crest Whitestrips from watching some of the commercials. Advertising has a way of making you think that if you have that product your life will be similar to the life depicted on the ad. Ads also appeal to a lot of our inner needs, wants and desires. They seem to target what we care about and give us a sense of why we need the certain product.
Food ads always influence me and they always make me hungry! I think I remember being a teenager and watching a pizza ad late at night with my parents and siblings and then convincing my parents to order pizza. I can't remember if we ordered it or not, but I remember the commercial influencing me.
However, at other times, advertisements just make me laugh or think, "who cares for that?" Such ads are just targeted to older or younger audiences, and thus they don't appeal to me, and they don't influence my buying decisions.
I've never felt inclined to buy a huge Ford truck, or to take some pill. :)
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